Tide Purclean eco-box offers the same high-quality, plant-based Tide Purclean liquid laundry detergent, but in a smarter and more efficient packaging. This innovative product is the first plant-based liquid laundry detergent that provides the cleaning power you expect and deserve from Tide, even when using cold water.

The eco-box is compressed into a shipping-safe package that uses 50% less plastic* compared to traditional 2.25 x 46oz bottles. This compact design features a convenient No-Drip twist tap, which minimizes the risk of leaks and spills. To assemble the Tide eco-box detergent, simply pull the tab on the side of the pack to reveal the tap and dosing cup. The easy-to-use design allows you to twist the blue knob counter-clockwise to dispense the desired amount of detergent, ensuring a controlled and efficient application.

In addition to the improved packaging, the Tide Purclean eco-box boasts a 30% more gentle clean per drop, making it a more cost-effective and environmentally-friendly option. The formula is made with 100% renewable wind power electricity* at a zero manufacturing waste to landfill site, further demonstrating the brand's commitment to sustainability.

The Tide Purclean eco-box is compatible with all types of washing machines and can be used in a wide range of water temperatures, ensuring versatility and convenience for users.

per oz vs. 2.25 x 46oz bottles The same facility also uses steam power; electricity represents approximately 50% of total energy used.

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